Brews for Kids’ Cancer
Campaign Details
Brews for Kids Cancer is a national, year-round grassroots fundraising campaign where breweries, taprooms and beverage businesses partner with Cookies for Kids’ Cancer to raise funds for new, improved and less toxic treatments for kids fighting cancer.
Participating breweries craft special beers, host dedicated Brew Days or donate a portion of proceeds — turning pints into purpose. Whether it’s a one-off event, a month-long promotion or an ongoing collab brew, Brews for Kids brings communities together over great beer for a life-changing cause.
1. Sign Up to Partner
Breweries and beverage businesses register to participate. We provide campaign assets, messaging support and tools to help you promote your involvement and raise awareness for pediatric cancer research.
2. Choose Your Approach
Partners pick the Brews for Kids format that works best for them:
- Create a featured brew with proceeds supporting childhood cancer research
- Host a Brews for Kids Day, Weekend or Month
- Donate a portion of sales from selected menu items or events
There’s flexibility to match your business style and audience.
3. Promote & Raise Funds
Use provided digital assets, in-taproom signage and social media messaging to let customers know you’re brewing for impact. Share your brewery’s story and fundraising goal to rally support from your local community.