Go Gold for Kids’ Cancer
Campaign Details
Go Gold for Kids’ Cancer is Cookies for Kids’ Cancer’s annual Childhood Cancer Awareness Month campaign, held each September, inviting communities across the country to turn awareness into action.
Gold is the official color of childhood cancer awareness. During Go Gold, businesses, schools, families and individuals come together to wear gold, share gold and fund critical research for new, improved and less toxic treatments for kids fighting cancer.
Childhood cancer remains the No. 1 disease killer of children in the U.S., yet research for pediatric-specific treatments is underfunded. Go Gold creates visible, collective momentum — pairing awareness with meaningful fundraising to help move research forward.
There are multiple ways to participate in Go Gold, whether you’re a business, school, community group or individual.
Individuals and Families:
Anyone can Go Gold for Kids’ Cancer — no matter where you live or how much time you have.
- Get a Gold Bow or Pin
- Donate directly or create a personal fundraising page
- Rally friends, family or coworkers to join you
If you’re interested in selling gold bows in your neighborhood to raise funds email Colleen at colleen@beagoodcookie.org
Businesses and Organizations:
Businesses can Go Gold for Kids’ Cancer in ways that fit their size, audience and timeline, including:
- Selling or displaying gold items (pins, bows) with proceeds benefiting childhood cancer research
- Hosting a Go Gold fundraiser for a day, week or month
- Donate $35 and receive a window decal that shows your support
- Matching employee donations or sponsoring a Go Gold initiative
To get involved as a business contact Colleen at colleen@beagoodcookie.org
Schools & Student Groups:
Schools can Go Gold for Kids’ Cancer by engaging students, teachers and families through:
- Gold-themed spirit days or dress-down days
- Bake sales with gold pins
- Classroom or school wide awareness activities
- Student-led campaigns focused on giving back
To get your schools involved email Emily at emily@beagoodcookie.org
Dates: September 1-30 Join our mailing list for updates on the campaign