When 2-year-old Liam Witt was diagnosed with childhood cancer in 2007, his parents, OXOnians (how OXO employees refer to each other) Gretchen & Larry Witt, were shocked to learn about the lack of effective treatments for pediatric cancers due to insufficient funding. They pledged to support the funding of research for new, improved and most importantly less toxic treatments for kids battling all types of pediatric cancers. With the help of 250 volunteers, many of them their fellow OXOnians, Liam’s parents undertook a massive bake-a-thon where they baked and sold 96,000 cookies to raise money for research.

That project raised more than $420,000 and — equally important — raised awareness with people asking how they could help. What the Witts thought was a one-time project became the genesis of Cookies for Kids’ Cancer which inspires people to Be Good Cookies and get involved by raising money for research for the cancers specific to children.

Today there have been 17,000+ grassroots fundraising events in all 50 states and 28 countries and more than $21 million granted towards research at the leading pediatric cancer centers across the country.

OXO + CFKC

Through the years, OXOnians have devoted their personal time, energy, and money to support Cookies, but after losing Liam, the company wanted to play a larger role. In 2011, OXO formalized its partnership with Cookies for Kids' Cancer, pledging to donate up to $100,000 per year and plan campaigns to encourage others to join the fight against pediatric cancer. Since then, they’ve helped inspire other “good cookies” to raise over $4.95 million and host more than 5,300 events in nearly 1000 towns and cities globally.

Join OXO, now through the end of the year and bake a difference in the lives of families impacted by childhood cancer.

How to Bake a Difference 

1. Host a Bake Sale

From a virtual bake sale to an in-person event, we make it easy to get involved and OXO will match every dollar you raise - up to $100,000.

2. Share on Social

Bake cookies and bake sale treats, snap a pic and tag @OXO and @Cookies4Kids on social. OXO will donate $1 for every cookie or treat in each post, up to $100,000. #OXOGoodCookies #BakeADifference

Sign up to Bake a Difference - Now!