Good Cookies in the News
Inc. Female Founders 500 Honoree
Cookies for Kids’ Cancer founder Gretchen Holt-Witt has been honored alongside a bold group of 500 trailblazing women whose innovations are shaping the future of their industries. This recognition highlights Gretchen as one of the nation’s top business leaders, driving meaningful change in both her field and the communities she serves.
Lehigh Daily
Gretchen Holt Witt, founder of Cookies for Kids’ Cancer and Bethlehem, PA native, attended the Lehigh Valley Auto Show to raise awareness for pediatric cancer research. Through her nonprofit, she has helped raise over $23 million to support families affected by this disease, inspiring continued community support in the fight against pediatric cancer.
25 New Jersey Women to Watch in 2025
Gretchen Holt Witt, founder of Cookies for Kids’ Cancer, is recognized as one of New Jersey’s Women to Watch in 2025 for her impactful leadership in pediatric cancer research fundraising. Through her nonprofit, she has helped raise over $23 million, driving hope and support for families facing childhood cancer and inspiring communities across the state and beyond.
How Milk Bar’s Chef Christina Tosi Uses The Power Of Sweets For Good
Christina Tosi, founder and CEO of Milk Bar, is celebrated by Forbes as a "Superhero of Sweets" for her innovative desserts and dedication to giving back. Beyond building a national dessert empire with creations like Cereal Milk ice cream, Tosi actively supports causes close to her heart, including her role on the board of Cookies for Kids’ Cancer. Her work inspires both bakers and communities to use their talents for good.
Oprah Daily
In Oprah Daily, Alyssa Shelasky shares how Gretchen Witt, founder of Cookies for Kids’ Cancer, supported a family facing pediatric cancer. After losing her son, Liam, Gretchen dedicated herself to raising funds for research. When a young girl named Eliana faced terminal cancer, she stepped in, offering support and exploring treatment options.
Oprah Daily
Gretchen Holt Witt, co-founder of Cookies for Kids’ Cancer, was spotlighted in Oprah Daily's "Women Who Start Things" series. The article, titled "The Ultimate Bake Sale," delves into how Gretchen transformed her personal experience into a nationwide movement, raising over $20 million for pediatric cancer research through grassroots bake sales and community-driven events.
Massachusetts General Hospital
Gretchen and Larry Witt, founders of Cookies for Kids’ Cancer, were featured in a donor spotlight by Massachusetts General Hospital. In 2007, after their son Liam was diagnosed with stage IV cancer, the Witts launched the nonprofit to fund more effective and less toxic treatments for children with cancer. Their first large-scale bake sale raised $400,000, and their efforts have since inspired thousands to support pediatric cancer research through community-driven events and initiatives.
EyeSwoon
Gretchen Holt Witt, founder of Cookies for Kids’ Cancer, is spotlighted on EyeSwoon, where she shares how her personal experience sparked a nationwide movement to fund pediatric cancer research. Gretchen also reflects on the power of community, kindness, and how small actions—like baking cookies—can create big impact in the fight against childhood cancer.
Upworthy
Gretchen Holt Witt, founder of Cookies for Kids’ Cancer, was featured on Upworthy for baking 96,000 cookies to raise funds after her son’s cancer diagnosis. What began as a bake sale has grown into a nationwide nonprofit, inspiring thousands of events and raising millions for pediatric cancer research.
Observer
Cookies for Kids’ Cancer’s 5th Annual Chefs for Kids’ Cancer benefit raised over $1 million for pediatric cancer research. The NYC event featured top chefs and drew support from celebrities to help fund critical treatments for children.
The Hallmark Channel
Gretchen Holt Witt, founder of Cookies for Kids’ Cancer, appeared on Hallmark Channel’s Home & Family to share her recipe for flourless peanut butter cookies. During the segment, she discussed how baking became a powerful tool in raising awareness and funds for pediatric cancer research through her nonprofit.
People
Gretchen Holt Witt, founder of Cookies for Kids’ Cancer, was featured in People magazine for her remarkable fundraising efforts. In 2007, she and a team of volunteers baked 96,000 cookies, raising over $400,000 for pediatric cancer research. This initiative led to the creation of Cookies for Kids’ Cancer, which has since raised millions to fund new treatments, offering hope to countless families.
L'Oreal Paris
Gretchen Holt Witt, founder of Cookies for Kids’ Cancer, was honored as the 2011 National Honoree in L’Oréal Paris’s Women of Worth program. Recognized for her dedication to funding pediatric cancer research.
The Wall Street Journal
Fighting Cancer with Cookies.
Today Show
Cookies for Kids’ Cancer founder Gretchen Holt-Witt joined Hoda and Kathie Lee on The Today Show. In addition to baking cookies, they featured a special segment on the inspiration and purpose behind the organization.
Good Morning America
‘GMA’ and So Yummy aim to beat a cookie frosting world record.
Woman’s Day’s “Women Who Are Changing the World”
Gretchen Holt Witt, founder of Cookies for Kids’ Cancer, was featured in Woman’s Day’s 2011 list of “Women Who Are Changing the World.” The article highlights her innovative approach to funding pediatric cancer research.
HLN
Fighting cancer with cookies. Gretchen Holt, founder of “Cookies for Kids’ Cancer” is a “Breakthrough Woman.”