When 2-year-old Liam Witt was diagnosed with pediatric cancer in 2007, his parents, Gretchen and Larry Witt, both employees at OXO, were shocked to learn how underfunded childhood cancer research was. Determined to make a difference, they rallied 250 volunteers, many of them fellow OXOnians, and baked 96,000 cookies to raise critical funds for research into new, improved and less toxic treatments for pediatric cancer.

After Liam’s passing, OXO committed to honoring his legacy by becoming a long-term partner of Cookies for Kids’ Cancer, the nonprofit founded by the Witts. Since 2011, OXO has pledged up to $100,000 annually and helps mobilize a nationwide community of supporters. Together, they’ve raised over $5.75 million and hosted more than 5,600 fundraising events across nearly 1,100 cities and towns worldwide.

So How Do I Bake A Difference?

How to Register Your Bake Sale

It’s easy! Visit our Bake a Difference page to sign up. There, you’ll find everything you need to know about the program and how to get your bake sale registered. Choose if you would like to register as an individual, join a team or create a team and continue through the registration. Once confirmed, you will have a fundraising page created for your bake sale, and will receive a follow up email containing more information. Throughout September-December, OXO will match all funds raised through bake sales up to $100,000!

How to Get Your Bake Sale Kit

When registering, there is an option for a “Bake Sale in a Box”. We have a limited quantity available for FREE, so make sure you register your bake sale as soon as possible to get yours. Simply choose our “Bake Sale in a Box” registration option and cookies will be delivered right to your door!

How to Host Your Bake Sale

You’ve registered and received your bake sale kit, now let the fun (and fundraising) begin! Choose a high-traffic location like a school, park or community event. Once you’ve finalized your date, time and location, start spreading the word and gathering your baking crew! 

Tips for a Successful Bake Sale

• Ask your local (or not local) bakeries to donate cookies

• Don’t feel like you have to bake everything yourself! Reach out to local bakeries, or even favorite spots in other towns, to see if they’ll donate cookies or treats for your sale. Many businesses are happy to support a good cause with a meaningful mission.

• Create Eye-Catching Signage

• Great signage draws people in! Use posters, chalkboards, table toppers or banners to let everyone know what you're fundraising for and how their support helps kids battling cancer. Make your messaging clear, colorful and visible from a distance. Need ideas? Check out our Pinterest board for inspiration: https://www.pinterest.com/Cookies4KidsCancer/bake-sale-inspiration/

• Promote Your Bake Sale on Social Media

• Spread the word and boost your bake sale’s success by sharing it on social media! Use your personal accounts and community groups to invite friends, family, and neighbors to support your cause. Share photos, countdowns and updates to keep excitement high. Need help getting started? Check out our blog for tips and download your Bake Sale eKit for ready-to-use posts and graphics.

• Label and Diversify Your Treats

• Make your bake sale welcoming to everyone by clearly labeling all your treats, especially if they contain common allergens like nuts, dairy or gluten. Consider offering a variety of options, including allergy-friendly snacks and even dog treats for furry friends! Need labels or baking supplies? Visit our Amazon Storefront for easy-to-use labels and more.

Featured OXO Recipe:

Need recipe ideas for your bake sale? Try out OXO’s featured recipe: Amazingly Chewy Oatmeal Cookies.